In the rush to impress, I’ve seen motion become a crutch. Pages filled with scroll-jacking effects, things flying in from all corners, and no real rhythm. Motion can elevate a product story—but only if it serves a purpose.

When building a wellness app site, I used subtle transitions to create flow. Instead of animating everything, I picked key moments: the value proposition, the app preview, the call to action. The result? Users described the site as “calming” and “therapeutic,” which directly aligned with the product’s promise.

Hot take: If your animations don’t support comprehension, they’re just noise.