Startup founder Marcus Lee spent $15K on a “custom” website. It launched 6 months late, and within a year, he needed a redesign. Sound familiar?

After auditing 50 startups, we found a pattern: Over-investing in the wrong areas. Here’s how to avoid Marcus’s mistake.

The 3 Costly Myths

1. “Custom = Better”

   • Truth: Custom sites take 3x longer and rarely outperform strategically templated ones.

   • Data: Startups using Kaden’s HYPER template saw 22% higher conversions than custom builds.

2. “We Need Every Feature”

   • Truth: 60% of “must-have” features (e.g., chatbots) go unused.

   • Fix: Start with a template (like Realistings), then add features based on data.

3. “Design Comes First”

   • Truth: Copywriting drives conversions. A ugly site with great copy outperforms the reverse.

   • Fix: Kaden’s templates bake in proven copy frameworks.

The Smart Template Strategy

1. Start with 80%: Use a Kaden template for structure (e.g., Emerald for real estate).

2. Customize 20%: Add unique branding only where it matters (e.g., hero section).

3. Iterate Fast: Use built-in analytics to tweak after launch.

Case Study:
E-commerce brand Lena’s Loft used Kaden’s AuraPod template as a base, then customized product galleries. Saved $12K and launched in 2 weeks.

Bottom Line:
Your website isn’t a monument—it’s a tool. Kaden gives you the blueprint; you focus on growth.